Comparison

Clarvia vs Semrush AI Toolkit and Ahrefs Brand Radar

Both are serious tools. Here is how they differ.

Two mature SEO suites have shipped real AI visibility products. If you already pay for one of them, the honest question is not whether their data is good, it is where the work of changing a page happens.

Side by side

CapabilityClarviaSemrush AI Visibility ToolkitAhrefs Brand Radar
Pricing modelFlat rate per company, with unlimited users on every paid planPer-domain add-on to a base Semrush planAdd-on priced by platform coverage plus prompt-check volume
Entry price$0 Free with one complete check, then $99 to $499 a month for the company$99/mo add-on, with no free trialFrom $199/mo for Brand Radar AI, alongside Ahrefs plans from $129/mo
Ten client sitesTen separate accounts, each priced per company. Agencies join the partner programme free and earn 30% of what each one pays$990/mo, being ten domains at $99 each, on top of the base Semrush planNot published per client. Cost depends on prompt-check volume rather than a per-site licence
Audits your actual pagesYes. Scores the rendered page across nine dimensionsYes. AI Search Site Audit runs AI Search Checks on up to 100 pagesFree AI Visibility Checker previews data before you pay
Shows the fix in context on the rendered pageYes. Suggestions are positioned on a live render of your pageWe found no published evidence (Aug 2026). Fixes arrive as a prioritized checklist in a reportWe found no published evidence (Aug 2026). Brand Radar tracks and reports rather than prescribing
Applies the fixYesNoNo
Re-scores after a changeYes. Re-scan and re-score the page you changedNot published. Daily position trackingNot published. Ongoing tracking
Content drafting and publishingYes. AI content writer, with CMS pushNot in this toolkit. Semrush sells content tooling separatelyNo
Source coverageCitation simulation across Perplexity, Claude, ChatGPT, Gemini and Google AI OverviewsPrompt Research runs against the Semrush prompt databaseA claimed 271M+ organic prompts, seven AI surfaces, plus YouTube, TikTok and Reddit as answer sources
Fits an existing workflowStandalone, self-serve from a URLSits inside the suite agencies already pay for: one login, one invoiceSits inside Ahrefs, next to the backlink and rank tooling

Cells reading Not published or We found no published evidence mean exactly that: we located no public statement either way. That is not a claim the capability is missing.

What Semrush and Ahrefs do well

What the Semrush AI Visibility Toolkit does well

It sits inside the suite agencies already pay for, next to rankings and backlinks, so it is one login and one invoice with mature scheduled reporting and exports behind it. Prompt Research runs against Semrush’s own prompt database, and the AI Search Site Audit returns a prioritized checklist of technical fixes for AI bot accessibility. If your team already lives in Semrush, adding a tab beats adding a vendor.

What Ahrefs Brand Radar does well

Brand research across a claimed 271M+ organic prompts, coverage of seven AI surfaces, and YouTube, TikTok and Reddit treated as answer sources, which is the widest non-AI source coverage we found in this set. The free AI Visibility Checker lets anyone preview real data before paying, which is an unusually honest way to sell.

How Clarvia differs

Both suites report. Clarvia reports and then changes the page.

Semrush returns a prioritized technical checklist and Ahrefs returns tracking and reporting. Both are useful and both are real AI visibility products. The step Clarvia adds is the one after the report: the rewrite is shown on a render of your page, you accept it, and it goes to the CMS.

Metering, not price, is the agency question

Semrush meters per domain, so ten client sites is ten times $99 for the toolkit alone, before the base plan, with extra prompts at $60 per 50. Ahrefs meters by prompt checks, with custom packages at $50, $100 or $250 a month on top. Clarvia meters neither: each account is a flat per-company price with unlimited users, and an agency placing ten of them earns 30% of what all ten pay rather than buying a tier of its own.

Scope your comparison carefully

This page compares the Semrush AI Visibility Toolkit specifically, not Semrush as a whole. Semrush sells content tooling separately, and a fair reading of their stack has to account for that.

Pricing reality

All three ladders as of August 2026, retrieved from the vendors’ own pricing and documentation pages.

Semrush AI Visibility Toolkit, as of August 2026

$99 a month covers one domain, 25 tracked prompts and AI Search Checks on up to 100 pages. Each additional domain is another $99 a month, so ten client sites is $990 a month for the toolkit alone, before the base Semrush plan. Extra prompts are $60 per 50, and there is no free trial.

Ahrefs Brand Radar, as of August 2026

From $199 a month for Brand Radar AI, with custom prompt-check packages at $50, $100 or $250 a month on top, alongside Ahrefs plans from $129 a month. It is not licensed per client site, so an agency’s ten-client cost depends on prompt-check volume. The pricing and Brand Radar pages returned different currencies in the same session, likely geo-localized, so we quote the USD figures from the pricing page.

Clarvia, as of August 2026

Free covers one complete check of one site, with every fix shown but locked. Solo is $99 a month (990 kr) for one website, up to 50 pages, checked weekly, with 25 AI questions tracked monthly. Team is $249 (2 490 kr) for three websites and 100 questions tracked weekly, plus a multi-client console. Agency is $499 (4 990 kr) for as many websites as your capacity covers, 300 questions weekly and white-label reports. Enterprise starts at $1 500 and is quoted. Every paid tier has unlimited users and nothing a smaller customer could use is withheld from it. Extra credits are $39 for 200, bought when you want them, and nothing is ever charged automatically. Prices are ex. VAT and annual billing is two months free.

See your own page first

If you already run Semrush or Ahrefs, keep them. Scan one page in Clarvia free and see whether the applied change is worth the extra tab.

Run a free scan

One complete check, free. No credit card needed to start.

Other comparisons

Competitor details retrieved August 2026 from public pages; tell us if something is outdated: [email protected]